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Brad Watridge

Brad ChicagoFire Watridge is a Senior Partner at Hot Mustard Africa (HMA) specialising in mentoring and strategy. Brad services a range of key clients across Africa, Europe and the Middle East, focusing on market access by using key communication tools that limit risk and maximise financial returns. His passion is in the studies of the intricate African business-to-business landscape, specifically in risk management for medium to small businesses.

With over 20 years of experience in communications, Brad is working closely with associations and organisations to help improve SMME survival rates in Africa.